Trade Shows and Expos – Making the Most of Your Display Booth
In the coming months your business will probably be involved in an industry, corporate or consumer Trade Show. Making sure you’re prepared to take full advantage of these trades shows and expos is easy if you plan ahead
Be sure to have Badge holders & Lanyards for all staff working your booth. Having plenty of extra to pass out to other exhibitors or attendees is also a great idea and an easy way to extend your brand.
A great start to making sure your booth stands out is to be sure you have a logo branded Table Cover and full color attention getting Display Banners to display your logo & company brand images front & center.
Tabletop Displays that can be customized to highlight your business benefits to trade show attendees are also a fabulous idea. Bullet-pointing your companies main distinctions on these is a great way to attract new clients to your booth.
Having your booth manning salesforce stand, instead of sitting at your booth, makes them much more approachable. Also, be sure to have them inventory and have plenty of all of your printed, collateral materials that any potential client might need easily at hand.
A great way to get more mileage for your brand and get your logo seen all over the exhibit floor is to invest in quality Trade Show bags. These bags are great for putting your own promotional pieces in for attendees..but also, it gives them a place to keep other goodies collected throughout the show – keeping your corporate logo visible to other attendees & exhibitors all day long.
Balloons with your logo imprinted can also be a great attention getter…or even a give away, depending on your attendee demographic. Of course, after you’re all set with your display items in place, you want to make sure you have a few choices of quality Promo Giveaways at your booth. Our blog post Trade Show Most Wanted List gives some great ideas on that.. or check out pages & pages of ideas on the Priceless Imprinters website by clicking here>>
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